Dot’s Branding Team Wins Industry Award for Honoring Our Veterans

In 2018, Dot’s Branding & Creative Services team was busy planning for an exciting new trailer wrap reveal. But, this trailer wouldn’t look like any other Dot trailer—it would be Dot’s second trailer honoring our country’s veterans. Then, in 2019, Dot’s Branding team discovered that they won two awards for their outstanding and innovative work—a distinction which considers them to be some of the best marketers in the transportation and logistics industry.

To see a recap of the veteran trailer campaign and reveal:

The Trailer

Dot Transportation, Inc. (DTI) unveiled its first military-themed trailer in 2016, which was designed in-house and then driven by Dot drivers all across the country. Then, in 2018, another trailer was designed and then revealed on Veteran’s Day. 

2016 Veteran Trailer

2018 Veteran Trailer

Inspired by our veterans, Dot wanted to create a commemorative display to show those who have served in all branches of the armed forces that we recognize and appreciate the sacrifices they have made for our country. During the summer of 2018, Dot Foods Senior Graphic Designer Yvette Seal created three new design options, which were put to a public online vote.

Votes

Viewers

Through social media campaigns, videos, and word of mouth, we were able to collect over 1,000 votes and reach over 30,000 viewers.

“Working on this project has been such an honor,” Seal said. “I felt quite privileged when I was asked to design a second trailer. These types of projects are so significant because they pay respect to those who have served. The imagery portrays the type of self-sacrifice and courage that our soldiers face daily. It will be exciting to see the rolling tribute out on the nation’s highways, main streets, and hometown parades.”

The new military-themed trailer will travel across the country as part of the DTI fleet, like the original. Since it was introduced, the trailer has been in high demand by each of Dot’s 11 distribution centers (DCs) for appearances at community events, job fairs, and veterans’ activities.

The Award

According to the Transportation Marketing & Sales Association (TMSA), the Compass Awards Program just completed its 67th year of service.

“This awards program recognizes marketing and sales best practices by transportation and logistics companies that ultimately demonstrate effective execution and measurable business results,” said the TMSA press release.

“These award recipients demonstrated a high level of strategic approach, creativity, innovation, and results—and are considered examples of best practices the transportation and logistics industry.”

Dot’s Branding & Creative Services team won two awards for their campaign work.

  • Award of Excellence for Content Marketing
  • Award of Merit for Direct Marketing Campaign

Dot’s Military History

Supporting the military has always been a priority to the company—our co-founder Robert Tracy (RT) served in the Marines in World War II. RT instilled many of the values he learned from his time in the military into our company that still live on today.

Respect. Honesty. Comradery. Teamwork. Integrity. Dedication.

All of these values and qualities are those which makes Dot stand apart from other employers, and what makes us a great fit for veterans.

We also participate in the U.S. Army’s Partnership for Youth Success Program (PaYS), which guarantees a job interview for veterans. We actively work with Army transition offices around the country to recruit transitioning military personnel.

Dot Hires Veterans

“Dot Foods and Dot Transportation are fortunate to employ veterans in all areas of our business,” said Paul Mugerditchian, Dot Transportation president. “We want to recognize their service and sacrifice—and that of all members of the military everywhere.”

Because Dot recognizes the talent and excellent work ethic that comes from the armed forces, we look to hire veterans to drive with us. DTI has increased the number of veterans hired tenfold in the last 10 years.

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